When one of Australia’s largest aged care providers says they need a brand campaign that speaks to current markets and future audiences with little to no brand awareness and they need it yesterday, you say “Too easy, big dawg. Let’s do it.” And then you decide to make everyone cry with a campaign about how parents are there for their children during life’s biggest moments, but as time goes on, these roles shift, and children need to be there for their parents.

This was the first big campaign Felix the art director and I worked on together, and it was AWESOME. Just ask him, I’ll bet he’ll say it was AWESOME. But one we thing we definitely agree on is that the TVC and radio spot especially are still some of our favourite things we’ve done in our (admittedly brief) careers.